Director of Marketing & Audience Growth

Boston, Massachusetts, United States · Marketing

Description

Do you love the mission and ingenuity of public radio and podcasting? If so, check out this unique marketing opening at PRX in Boston, Massachusetts.

Public radio and podcasting are at a moment of tremendous change and promise. PRX is at the epicenter of the audio revolution, bridging broadcast, digital and mobile with a portfolio of exceptional programs.

PRX is building a marketing and audience growth team to drive best-in-class marketing practices on behalf of its portfolio of award-winning, high-quality broadcast, and digital programs and series. The Director of Marketing & Audience Growth reports to the Chief Marketing Officer and will work in partnership with the marketing team on effective initiatives that introduce our content to new listeners and build loyalty with our existing listeners; the core aspect of this position is to identify and grow new audiences and help support PRX’s premiere broadcast programs. These strategies will be implemented by developing a promotion and audience development strategy that will extend the reach and amplification of our content across email, multiple social channels, partnerships, press, SEO and more.

To be successful in this role, you will build and maintain cooperative and consultative relationships between internal teams and external business and producing partners. The vision for this position is one of deep and meaningful collaboration between marketing and analytics teams — with the shared goal of producing campaigns and content that resonates with audiences in the right format and at the right time — and, hence, delivering substantial audience growth. The ideal candidate is someone who is highly analytical, quantitative, nimble, creative and has the ability to think critically and incorporate data and testing into the decision making process. You will use data-driven approaches to optimize the mix of marketing outreach to best leverage PRX and its broadcast and digital programs to drive audience growth and awareness. Part of this approach is understanding how our audiences interact within our distribution channels and turning that insight into opportunities to connect with new listeners. PRX needs candidates who have an entrepreneurial spirit, understanding of public media and podcasts and an eye for strategy.

Requirements

RESPONSIBILITIES:

EDUCATION & EXPERIENCE:


SKILLS & KNOWLEDGE:

Benefits

This position is based in Boston. PRX employees are offered health, dental and life insurance benefits, short- and long-term disability, a 401k retirement plan, and paid vacation and parental leave.

Our Commitment to Diversity:

We want our team to reflect the wide diversity of our country, and we strongly encourage POC and LGBTQ candidates to apply. We're committed to structuring our hiring process and company to be welcoming to applicants of all backgrounds.

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