Director of Brand Marketing

Boston, Massachusetts, United States · Marketing

Description

POSITION SUMMARY

Do you love the mission and ingenuity of public radio and podcasting? If so, check out this unique marketing opening at PRX in Boston, Massachusetts.

Public radio and podcasting are at a moment of tremendous change and promise. PRX is at the epicenter of an audio revolution; bridging broadcast, digital and mobile with a portfolio of exceptional programs including PRI’s The World, The Takeaway, Reveal, The Moth Radio Hour and the Radiotopia podcast network.

Reporting to the Chief Marketing Officer, the Director, Brand Marketing will drive the strategy and positioning of key elements within PRX’s growing brand portfolio. They’ll also be responsible for the full end-to-end go-to-market implementation of these strategies by leading the development of several key portfolio campaigns. The primary focus is understanding and capturing mindsets & imaginations of consumers, donors, partners, and key influencers. This is a highly collaborative role, and the director will build strong relationships across the organization. Specifically, the director is responsible for new product launches; merchandising and licensing program build; establishing marketing guidelines across fundraising team and helping with new initiatives and/or grant opportunities; establishing a strong conference & event program that helps build out PRX and its brands through leadership and staff participation; establishes PRX online webinar and workshop program; along with merchandise & licensing strategy online and through traditional avenues.

In addition brand marketing campaign concepts; they will have a solid understanding of how to navigate our stakeholders including donors, community outreach partners, media, advertisers, board, and third-party licensing and merchandising vendors. This position is seated at the cross-section of marketing, fundraising and business development teams and is an integral role to forge new pathways for building awareness and driving conversation with PRX’s brands. The director oversees the digital content manager and brand marketing manager in a highly-visible, fast-paced environment.

Work with marketing, content creators and internal teams at PRX to strategically envision, write, edit, design and deploy content for diverse topics, audiences and vehicles across multiple channels including video, print, digital and beyond. The ability and commitment to lead innovative, cross-channel content ideation is critical to success. As is, looking outward toward unique promotional, merchandise and licensing partners to help expand and raise visibility for PRX and its brands.

Requirements

Responsibilities:

Qualifications:

Benefits

Benefits:
This position is based in Boston. PRX employees are offered health, dental and life insurance benefits, short- and long-term disability, a 401k retirement plan, and paid vacation and parental leave.

Our Commitment to Diversity:

We want our team to reflect the wide diversity of our country, and we strongly encourage POC and LGBTQ candidates to apply. We're committed to structuring our hiring process and company to be welcoming to applicants of all backgrounds.

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